Media Power on Society – Documentary (Listening Comprehension)

Media Power in society video activity

1. What is Harold Laswell’s Chain of Communication’s Model?

2. What does the theorist Marshall McLuhan’s mean by stating that “the Medium is the Message”? 

3. Refer to Jurgen Habermas’ “Public Sphere as a Platform for Advertising”

4. What is the connection between Self-Presentation & the Celebrity Image? 
      

Harold Laswell´s implyied a 5 question basic model: Who? - Says What? - In Which Channel? - To Whom? - With what effect?

It´s a methaphor for saying that whatever the medium says is going to be our message and information.

That industries and companyes objective is to convince people, to achieve that the need to know what do people need.

Companyies create an icon with a succesful celebrity, so the audience think if that they buy that product they will similar to that celebrity. For example: Lionel Messi (Best soccer player in the world) using in a comercial the hair product "Head and shoulders"