It´s an ironic advertising using formal language and an image, including all to seem like a real anouncement. It uses a serious tone for us to expect and think that it´s a real anouncement for the company, but while you read you will found out the ironic tone from the ad, saying that their products are so good that the only failure on one of their cars is on a product from a lot of decades ago and that they will be free to fix the problem. I realized the ironic tone when I saw the date of the car model in the text.
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